Residential windows are expensive! So when you hear that one of the local companies in your area is running a buy-one-get-one special, it’s only natural to be interested. And by the sounds of it, a BOGO offer is a great deal! You only have to pay for half the windows you need, allowing you to save 50 percent on the total cost of the project.
If only.
Like most things in life that ‘sound too good to be true,’ BOGO windows usually are. Buy-one, get-one free deals exist in most industries. They’re used by companies to get people in the door so that they make bigger purchases and become long-term customers. And for some industries, this works well.
For example, if a grocery store is running a BOGO special on chicken, the store takes the hit. That’s because they know you’re inside the store and will spend more on other groceries. And if you like the experience, you’re likely to return in the future. But things don’t work the same for window companies.
Why BOGO Windows Aren’t the Best Deal
Replacement window companies aren’t the same as grocery stores. Why? Because their product lasts 20+ years, so they’re not getting repeat customers. Therefore, window companies aren’t going to give away half of their product on each sale. Instead, they inflate their prices. Let’s look at an example.
Let’s say that a window company in Phoenix is running a buy-one, get-one free promotion on new vinyl windows. The company is charging $1400 for each window, but you’re really getting two windows at this price. On paper, it looks like you’re saving $1400 for every second window!
However, in reality, you could pay full price for each window and still pay less. The national average for replacement vinyl windows is around $400. If you are enticed to carry through with a BOGO promotion, at least make sure that you are paying a fair price for each window.
Always Get Quotes – This is How You Know You’re Getting a Fair Deal!
The best way to ensure you’re getting a reasonable price on your replacement windows in Phoenix is by obtaining several estimates. This way, you can compare apples to apples. You want to avoid inflated prices, as well as hidden fees.
Greco Roman Construction and Design doesn’t play games when it comes to our windows. We carry windows from top brands like ProVia, Milgard and Pella. These companies do run promotions at times, but they have steady prices, quality materials and excellent warranties. Contact us today to get a free estimate on replacement windows!
