When shopping for new windows, it’s important to be aware of some of the common sales tactics that are used. New windows are a big investment, and not something you want to worry about for many years. This is why it’s important to do your research, ask the right questions and choose a reputable window installation company.
Below are some window sales tactics that you’ll want to pay attention to. If you find a company using them on you, it’s probably best to choose a different company. Greco Roman Construction and Design prides ourselves on honesty and integrity, and we start by educating our clients first.
Sales Tactic #1. Fear Of Missing Out (FOMO)
Window salespeople often get a larger commission for an immediate sale. This is why they might pressure you into signing today. But don’t be so quick to fall for FOMO. It might seem like you’re getting a great deal, but that’s usually because the price is inflated.
For example, the salesperson may be offering a 50% off discount or Buy One Get One offer that expires when they walk out the door. Don’t bite! Instead, take time to research window companies to ensure you’re getting a reputable installer and the best prices.
Sales Tactic #2. Talking to the Manager
If the salesperson hasn’t gotten you to sign anything yet, they might bring in their ‘manager.’ This is a common sales trick that salespeople use when you haven’t responded to the deal they’ve offered you.
The salesperson will then get on the phone with their manager to “see what they can do” and get another discount. This can seem like the company is really wanting your business and willing to work with you, but it’s just a spammy sales tactic.
Sales Tactic #3. Decision Makers in the Home
Door-to-door salespeople often ask if all the decision makers in the home are present. The question seems innocent enough. You’re in a much better position to make a decision when your partner is present, too. But this question shows that the rep is pushing an immediate sale.
A reputable company will provide you with the information you need to make an informed decision, and give you time to discuss things with any other decision makers in the household. Of course, there is strength in numbers, so it’s always best to have all the decision makers present during the consultation.
Sales Tactic #4. Bait and Switch
The average cost of a window is between $200 and $1,800, though most Arizona homeowners end up spending about $650 per window. Window repair costs are around $165 to $550. If you see a much lower price advertised, it’s likely that the salesperson is pulling a bait and switch.
Shockingly low window replacement costs are usually low because they’re not available, or the price doesn’t include removal, disposal or installation. Deals that are too good to be true probably are. Windows are an investment.
Get a Free Window Installation Quote
There are many reputable window installation companies in Arizona, so it’s important to take your time researching companies, reading testimonials and asking questions. You will get a free consultation, so use this to your advantage, but take your time signing anything. For a free estimate on new windows for your Phoenix home, contact Greco Roman Construction and Design today.
